Yunhao Zhang_26_PROFILE (2).jpg


I am currently a 4th-year Marketing PhD at MIT Sloan. My main advisors are Prof. Drazen Prelec, Prof. David Rand, and Prof. Sinan Aral. I am interested in behavioral economics and using theory-backed experimental designs to identify the causal link of hypotheses. My current projects cover the topics of confidence, higher-order uncertainty, motivated reasoning, and rational inattention in the context of social influence. 

I am affiliated with Human Cooperation Lab, Behavioral Research Lab, Social Analytics Lab, MIT Initiative on the Digital Economy.

My Google Scholar site is here. My CV is here.