Yunhao Zhang_26_PROFILE (2).jpg


I am currently a 5th-year Marketing PhD at MIT Sloan. My main advisors are Prof. Drazen Prelec, Prof. David Rand, Prof. Rahul Bhui, and Prof. Sinan Aral. I am interested in behavioral economics and using theory-backed experimental designs to identify the causal link of hypotheses. My research aims to advance our understanding of how people update their beliefs and what we may infer from people's belief-update. My current projects cover the topics of confidence, higher-order uncertainty, motivated reasoning, and rational inattention in the context of social influence. 

I am affiliated with Human Cooperation Lab, Behavioral Research Lab, Social Analytics Lab, MIT Initiative on the Digital Economy.

My Google Scholar site is here. My CV is here.